Crime in Brave New World: What Constitutes Crime?

The novel Brave New World by Aldous Huxley was a satirical book that criticized human trends and created, according to the present course of human development, an ideal society, where everyone belongs to a particular social class which they are unable to escape.In this regulated society, certain aspects of life are considered sinful, and regarded as crime, and are forbidden from even being brought up in social settings. But one of Huxley’s most serious crimes in his novel is that of family loyalty. The Utopia and its PoliciesThe scenario described in the book was that of a utopia, but it was only so in that everyone adhered strictly to certain policies. There was little freedom, or room for rebellion or even modest social exploration in this scenario, as such engagements could challenge the state, which endeavored to keep everything in place. This meant to appease the state, everyone would have lead a bland life with little social freedom and hardly any civil liberties, and th ey were to perform the duty the state had given them.The future society, which in this book takes place in London during the year 2540 AD, is built around certain ideals which are represented time and again by the conformation of people to the ideology created. Crime as Something that Contradicts State Informal crime is represented by anything that goes against the ideals of the society.The society is The World State, where everything is peaceful and coordinated, so long as everyone follows their given life directions (which are actually more like instructions, or restrictions on anything other than what each was intended to do).The state is stable as everyone works in accord with it, but doing so means that everyone must realize basic social restrictions, which, in the actual world, would often be privileges. Conformity and tacit and constantly expressed consent to this society are imperative parts of its existence, as it draws from every person within it.The World State’s C onformity Requirement, and Assembly Line Structure The World State uses a definite class system, and from young ages, children are taught to except the given class they were born into, as it was best for them.In the novel, the year the book takes place in is the â€Å"year of our Ford, 632,† which is taken from the Ford motor company and its assembly line technique. This technique is applied to the public in The World State, as everyone is supposed to do their part, and not doing so, or exploring any alternatives to someone’s given and directed path of life represents that person’s committing a crime. Anything that could challenge conformity, or this assembly line lifestyle is crime in this society.Sexual exploration, or even talk of such taboos as pregnancy and drugs are examples of crimes, as they are mentally stimulating, which seems to be the basic component of all crime. But the biggest crime might be adherence to family. Families inevitably create loyalty. This takes the loyalty of the individual to the state away, and gives it to other individuals. Alliance is wrong, because alliance represents loyalty to some entity other than the state, which only exists by collecting everyone’s undisputed loyalty.Savages: Those who Manage to Break Away or Avoid the Restrictive State â€Å"‘Wanted to have a look at the savages. Got a permit for New Mexico and went there for my summer holiday. With the girl I was having at the moment. She was a Beta-Minus, and I think’ (he shut his eyes), ‘I think she had yellow hair.Anyhow she was pneumatic, particularly pneumatic; I remember that,’† Huxley’s director stated at one point, illuminating the fact that people who have and exercise free will, and do as they please by living outside of the Utopia, are savages (chapter six section two).At the same time as he is explaining his trip to the savage reservation, he is designating aspects of The World State, as the girl he is describing was not actually he daughter, but only implemented by the state to be so. She was predestined to follow his line of life.Instead of natural pregnancy, citizens of the utopia use pregnancy substitutes, which are medical procedures that impregnate women without the assistance of men. The closest thing to any sort of rebellion citizens of The World State have access to is the drug soma, which intoxicates in a sort of technical way.There are no dangerous side effects, and this makes it somehow conform with the ideal society. Breaking Away from and Taking from the Brainwashing Society: The Ultimate Crime Because the society described in Brave New World is one where societal brainwashing (usually exercised by sleep education, or hypnopaedia) is commonplace, people believe that the state is best for them. Alternatives to the state are therefore commonly discouraged, although education can ultimately allow freedom from this restricting society, and allow people to enj oy aspects of the peaceful life of savages.â€Å"Education for freedom must begin by stating facts and enunciating values, and must go on to develop appropriate techniques for realizing the values and for combating those who, for whatever reason, choose to ignore the facts or deny the values,† Huxley wrote in Brave New World Revisited, in chapter eleven (1958). But because the society taught the same values to everyone according to their class, education beyond those values was considered an act of rebellion, and was therefore deemed criminal.Such education allowed for people to recognize, and possibly embrace loyalties to entities other than The World State, which would lead to the destruction of the state. And even basic loyalties, such as those amongst families or friends, took some of every individual’s allegiance to the state, which, in Brave New World, constituted the most serious of crimes, discouraged by the state by expulsion from a not so perfect utopia.Bibli ographyHuxley, Aldous. Brave New World. New York: Harper & Brothers, 1946. Huxley, Aldous. Brave New World Revisited. New York.

Advantages That Multinations Have Over Domestically Focused Companies

In this age of globalization, companies are seeking to expand businesses across borders and consequently there are more and more multinational companies. A multinational corporation is one that is based in one country while maintaining manufacturing facilities or operations offices in other countries and markets its products or services on an international basis. A multinational corporation is able to take advantage of special economically advantageous opportunities that exist in the countries where it operates, such as a low labor cost or favorable rate of currency exchange.They also enjoy access to a diversified workforce that gives them greater creative competitive edge. The reasons why companies seek to expand across borders are: to open new markets or to hold onto existing ones; to avoid tariffs or other trade restrictions; to tap new sources of raw materials and agricultural production; and to take advantage of cheap foreign labor. The most significant aspect of multinational c orporations is that they enjoy major tax and investment advantages. Tax Advantages: Business taxation varies from country to country.While there are high tax countries like the United States, Great Britain and the People's Republic of China (PRC), there are low tax countries like Belize, the Cayman Islands and the Bahamas. A multinational corporation can pick its tax jurisdiction and thus limit its tax obligations. Doing so translates instantly into greater profits. On the contrary, any domestic company will be subject to taxation on its profits in that country and there is no question of choice (Kate, 2006). Lowering Taxes:Most multinational corporations look for tax holidays when seeking a foreign base for their manufacturing plant. However the tax holiday offer is meaningless in the US and Singapore as companies in these places companies are taxed on their global income. Multinational companies enjoy the advantage of having the choice to get the best combination of location, labo r market, and government corporate benefits. Funding opportunities: Multinational corporations have regular access to funding opportunities unavailable to domestic companies.The money provided by the government in return for creating jobs reduces the multinational corporation's overhead, diminishes business risk and increases profits. It has been found that any company with an established export market outside of the manufacturing country's domestic market can recover most – almost 50-75% – of the expenditure in setting up a new plant. This is mainly because of the support of the government (Kate, 2006). Tariffs Can Be Circumvented: Multinational corporations can dodge tariffs by proper planning.If a MNC wants instant free trade access to both the EU and the USA, it will start manufacturing in Israel. If there is a low-tech product that needs free trade access to the EU, it is best to make it in Senegal, since they have a free trade agreement with France. The list of b ypasses around tariffs is long and grows as NAFTA and the EU expand (Kate, 2006). Accounting advantages: Multinational pooling arrangement is an agreement between the head office of a multinational company and an insurance network, which allows – at an accounting stage – the consolidation of the worldwide experience.This network allows: better management of the worldwide risk and improved reporting; up-front local savings due to economies of scale and potential international dividends; improved local terms & conditions due to network leverage; easier transfer of employees within the entity and reinsurance protection against individual peaks or catastrophic events (DF, 2006). Advantage of Transfer Pricing: When one part of a multinational organization in one country transfers goods, services or know-how to another part in another country, the price charged for these goods or services is called ‘transfer price'.This may be a purely arbitrary figure, meaning by this that it may be unrelated to costs incurred, may be unrelated to operations carried out or to added value. The transfer price can be set at a level which reduces or even cancels out the total tax which has to be paid by the multinational. In other words it is possible for a multinational company to minimize its liability for corporation tax by transfer pricing (Davidmann, 2006). According to the US law, multinational corporations, whether American- or foreign-owned, are supposed to pay taxes on the profits they earn in the United States.However, in reality, foreign-owned corporations doing business in the United States, typically pay far less in U. S. income taxes than domestic companies. Even U. S. -owned multinationals utilize such tax evasion loopholes. Companies try to set their â€Å"transfer prices† to shift income away from the United States and shift deductible expenses into the United States (CTJ, 2006). Asset Protection: Multinational companies often use offshore ce nters to restructure their ownership of assets. Through trusts, foundations or through an existing corporation company wealth ownership can be transferred from people to other legal entities.Many companies which are concerned about lawsuits or lenders foreclosing on outstanding debts choose to transfer a portion of their assets to an entity that holds it outside of their home country. By making these ownership transfers, these companies can escape seizure or other domestic troubles (Investopedia, 2006) . Confidentiality: Many offshore jurisdictions offer multinational companies the added advantage of secrecy legislation. These countries have enacted laws establishing strict corporate and banking confidentiality.If this confidentiality is breached, there are serious consequences for the offending party. An example of a breach of banking confidentiality is divulging customer identities; disclosing shareholders is a breach of corporate confidentiality in some jurisdictions. To a multin ational company, this secrecy of personal information can offer significant financial and legal advantage. Because nations are not required to accept the laws of a foreign government, offshore jurisdictions are, in most cases, immune to the laws that may apply where the investing company resides (Investopedia, 2006).Diversification of Businesses: Domestic companies have to follow local government regulations that restrict its international investment opportunities. Multinational companies have unlimited access to international markets and to all major exchanges. There are also many opportunities in developing nations, especially in those that are beginning to privatize sectors that were formerly under government control. Conclusion: Thus we find that multinational companies enjoy many advantages compared to local domestic companies.

About digital marketing but the title is not set yet Thesis

About digital marketing but the title is not set yet - Thesis Example It has come with its advantages for businesses that can adapt early. Firms which could not cope with the changing rules of the digital world would necessarily tend to lose their competitiveness. Digital Marketing is a constantly developing area with a need for Digital Marketing Strategies. Established organizations have their conventional marketing plans and strategies which comprise the status quo, but the attention of a large segment of target audiences have gravitated towards digital mediums such as the web, mobile and digitally social world which connects both. In a high speed changing area, developing strategies is not easy. Day by day new advertisement and sales channels emerge and ongoing marketing strategies may not adapt to the new technologies, mediums and behaviors. The strategies to be set must be flexible to enable any new developments, and the new mediums and technologies must be adapted to the current strategies. As a result of the inflexible marketing strategies which refuse to accommodate the changing mediums and technologies, new companies emerge daily that can better compete with the established traditional firms. The dissertation will address the problem of the integration of digital marketing strategies in the overall marketing strategy of business organizations and the difficulties attendant thereto. The need for integrating digital technology into marketing processes is in response to new customer demand patterns that are influenced by the new media. (2) Describe the hard elements (structure, strategy and systems) which retail businesses with digital marketing needed to adopt in developing their respective digital marketing capability. Describe the processes required to adapt the business to its new capability. (3) Describe the soft elements (staff, style and skills) which retail businesses with digital marketing needed to adopt in developing their

FOOD SERVICE RESERCH PAPER Research Example | Topics and Well Written Essays - 2250 words

FOOD SERVICE RESERCH - Research Paper Example This includes a number of routines that should be followed to avoid potentially severe health hazards. Food safety policies and actions need to cover the entire food chain, from production to consumption. Food service research aims at analysing and evaluating the problem of food safety as related to food service systems and management. In some food service systems there is less control over food safety. The research on food safety helps to identify weaknesses in these systems. Once weaknesses are identified, modifications can be done such as quality control and implementation of â€Å"Hazard Analysis Critical Control Point† program. Vaclavik and Christian have argued that, there are several pathogenic causes of food borne diseases (52). They also reveal that through conducting research, several problems are identified and this helps to reduce food borne maladies that affect the public. Brief summary of the importance of subject and the need for the research a) Describe the gen eral area to be studied Food service research, aims at analysing and evaluating food safety problems in relation with food service systems and management. The study will be conducted on several restaurants and schools food service providers. The aim will be to analyse their service systems and how they manage them to ensure food safety. ... b) Explain why this topic or area is important to dietetics, FSSM, school nutrition, or the school district in general The research on food service will help to identify the kind of diet that consumers are engaged with and the important of food quality control in schools. The research is important in dietetics, FSSM and school nutrition because the data collected would help to reduce food related diseases and improve the health of consumers (John and Dennis 77).It will also help to improve the performance of students in school due to good health. Objective or purpose of the study The study in food services has a number of objectives. The first one is to identify challenges related to food safety in food service systems and how they affect consumer diet. The second one is to identify the measures taken by food service providers to ensure quality control. The last one is to find out what caution consumers take, to ensure provision of quality goods and services from food providers (Burk e and Turner 81). Hypothesis – what you expect to find or what you expect your results to be Lehmann and Ramao have defined a hypothesis as uncertain explanation for an observation, a scientific problem or experiment, or a phenomenon that can be tested by investigation (12). From the interviews being conducted, we expect less people to be negatively affected by the food they take in restaurants or from fast foods. For example, less cases of food poisoning would indicate that, there are better standards of quality food and more efficient food service systems.Most restaurants should have efficient food service systems that offer the best quality services to consumer. The restaurants must

Case Analysis - Political Interaction Essay Example | Topics and Well Written Essays - 750 words

Case Analysis - Political Interaction - Essay Example nstitution; however, there are multiple restrictions, in form of regulations limiting how lobbyists can appeal national administration for the reparation of criticisms(Ramanna et. al, 2015). Breaking the set rules, even for the corporations guarantees serious consequences including prison sentences. Nonetheless, corporate management is among the core facilitators of financing and lobbying the government; playing roles that have positive and negative influences. Among the core roles of corporate management, lies in campaign finance that entails distribution of available financial resources as contributions and expenditures throughout the campaigning period. Typically, most of the candidates agree that tackling this successfully depends on prominent determinants such as an understanding of the geography and having excellent strategies(Ramanna et. al, 2015). However, without corporate management, most of the executed approaches eventually fail. Corporate management, even outside financing and lobbying the government has most of the practices based on implementation and execution of the best strategies. Resultantly, it enhances the effectiveness of strategies and also comes ups with approaches on handling the expenses relative to campaign finance i.e. salary for the staff and consultants, rented properties, advertisement and purchasing of the utilities. Moreover, in most cases, corporate management applies in reduction of these expenses throug h review and development of better campaigning strategies(Ramanna et. al, 2015). Typically, corporate management enables a significant percentage of campaign efficiency through the inclusion of protocols, policies, approaches and other practices that are mostly prevalent in the corporate world. On the other hand, corporate management has a negative influence through relative practices in financing and lobbying for the government. In fact, most of the critics and negative perceptions of campaign finance and lobbying have the

Political movement Essay Example | Topics and Well Written Essays - 1000 words

Political movement - Essay Example ( Schock, 2005), has made a study of the phenomenon of non-violent resistance in authoritarian contexts by taking the political movements in six countries as comparative case studies. The countries he put under this socio-analytical scanner are South Africa, Burma, Philippines, Nepal, Thailand and China. He further makes a distinction between the movements as those won a democratic victory and those who failed under repression. South Africa, Nepal, Philippines and Thailand are the winning examples of democracy, while Burma and China still remain under the autocratic rule. The study is limited in time, its purview being a rather historically short period which extents from 1980 to 2005. In his book, Kurt Schock’s attempt is focussed on evolving a set of cause-effect equations underlying these successes and failures. The social movements of Burma and South Africa are particularly significant to our review of this work, as the former failed just after reaching the brink of success, while the latter persevered and went up to the victory post in full glory and flamboyance. In view of the great momentum that both political movements achieved in late 80s, it was only natural to expect both to be victorious. The search for a reason to why this did not happen led Schock to point out certain factors key to the success of a non-violent social movement under an authoritarian regime. Kurt Schock says that, two basic conditions must be met for a resistance movement to contribute to political transformations. First, â€Å"the challenge must be able to withstand repression, and second, the challenge must undermine state power† (2005, p.49). These are the two broad yardsticks used to analyse the social movements in Burma and South Africa. He also theorizes that social and political transformation occurs only after a sustained period of challenge in which multiple forms of

Answer 4 questions Assignment Example | Topics and Well Written Essays - 750 words

Answer 4 questions - Assignment Example anies keeping records of supplies requisitions by employees needed for use in their jobs such as stationary, new toners for printers, and a coffee machine perhaps. There are a number of approaches in which marketing research can be classified. Among those classes there are three most significant approaches each of which differ from each other in terms of purpose, questions and exactitude of the proposition. 1. Exploratory Research: Exploratory research is usually conducted for a problem that is yet to be defined. This type of research provides an insight into the problem in general and helps determine effective research design and data collection method to identify the problem. for instance establishing the relationship between advertising and sales in the beer industry. 2. Descriptive Research: Descriptive research is conducted to acquire statistical data and characteristics of the subject of research in a descriptive form such as discovering the ways that people who live in apartments actually use vacuum cleaners, and identifying cleaning tasks for which they do not use a vacuum cleaner or Identifying target market demographics for a shopping center located in the borough of Queens. 3. Casual Research: Casual research explores the effect of one variable onto the other. For instance Testing the effect of the inside temperature of a clothing store on sales of coats. In this type of research both primary and secondary data is used. Primary data s collected to address a specific research objective. While Secondary data is already present but was not collected for solution of the problem at present such as estimating the 5-year sales potential for Cat-Scan machines in the borough of Queens. It may be of some help to the problem at hand but was not intended for it in the first place. â€Å"Comment on: A radio station broadcasts the following message during a syndicated rating service’s rating period: â€Å"Please fill out your diary† (which lists what media the

Discuss the view that increased regulation will not necessarily lead Essay

Discuss the view that increased regulation will not necessarily lead to higher ethical standards - Essay Example According to Milton Friedman, â€Å"There is one and only one responsibility of business- to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game†. Therefore, it clearly says that increased regulations will result in higher ethical standards. However, on the other hand, Albert Camus says that ‘Integrity has no need of rules’ which reflects that it is up to the organization to become more ethical then the regulations. The relationship between regulation and ethical standards is not as easy as it looks. Increasing regulations may or may not lead to increase in ethical standards. If it would have been the case then companies to maintain the conduct of its employees ethically sound would have been competing on number of regulations than their effectiveness. This essay will explore and analyse the view that increased regulation does not lead to increase in the ethical standards. On developing the g eneral argument, this essay will also attempt to develop support from variation in accounting and auditing treatments with level of compliance to financial regulation and ethical standard. ... Concerns regarding the ethical conduct of business have gained increased attention since recent past, when corporate scandals, mainly Enron scandal, were unveiled and it resulted in huge fines, reputational loss and even jail sentences (BBC News, 2002). It proved to be the earthquake in trust of stakeholders on the validity of information presented by firms and increased distrust about the accounting practices worldwide (Enderle, 2004). The question was posed to entire mechanism that remained incapable of indentifying the deceiving accounting practices were given least or no punishments (Enderle, 2004). In the mentioned case, it was desirable to correct the existing regulation with focus to eliminate the flaws. This exercise presumably was expected to have more constructive results. The role of auditors in particular became a question mark after this scandal. Moreover on adoption of the corrective measures, the impact of current financial crises was also expected to have been mitigat ed to some extent (Argandona, 2012).Contrary to this and without taking lessons from Enron case, increased regulations were imposed on businesses. Increased regulation provided more options to business professionals than ever to use various shades to protect businesses - in both fair and unfair ways. As a result, the newer shock in form of economic downturn took high intensity wave and pushed the entire economy to the verge of survival. Ethics appear to be a relative term being adjusted in relation with the domain in which it is being discussed. Here comes the biggest dilemma of ethics. Since there is no separation of boundaries, it gets easier to develop

Lab Report Essay Example | Topics and Well Written Essays - 500 words - 1

Lab Report - Essay Example Newton's laws of motion are three physical laws that, together, laid the foundation for classical mechanics. They describe the relationship between a body and the forces acting upon it, and its motion in response to those forces. This report stresses that Newtons laws find many applications in the life experiences for example, rocket and jet propulsion in which the third law is widely applied, garden sprinklers, firing guns, dynamic lift and balances of forces in helicopter among many applications. The major limitations of Newtons laws in motion is that they cannot be applied in objects travelling at the speed of light. Additionally newtons laws fail when they are applied to very small objects such as atomic and subatomic particles in which they fail in the concepts of quantum mechanics. This paper makes a conclusion that the free body diagrams enable one to set the problem properly and solve for the unknown forces that act on a body in real life situations. The diagrams learnt in this Lab are useful in understanding what is likely to happen to a body before applying the equations of motion. The distance time graphs are very useful in approximating various quantities such as the possible time one can take to travel from one place to another, the critical velocities and acceleration necessary to avoid accidents and crashes. Additionally, one is able to understand the conditions feelt when one uses an elevator system and the manufacturers of the elevators apply the knowledge while making and installing elevators.

Responsible for most of the global economic problems Essay Example for Free

Responsible for most of the global economic problems Essay Neo-liberalism is a political ideology that suggests that ‘human well-being can be advanced by the maximisation of entrepreneurial freedom, characterised by private property rights, individual liberty, free markets and free trade’ (Geografiskar, A 2006). In today’s modern society neo-liberalism is widespread around the globe with various stakeholders offering conflicting views. Some advocates, namely the capitalistic portion of society argue that a liberal market is essential for economic growth whilst others hold neo-liberalism responsible for the global economic problems we are experiencing today. It is clear to many that the policies arising from this ideology have caused the poor to grow poorer and the rich to grow richer. Accordingly, this essay will argue that Neo-Liberalism greatly contributed greatly to today’s global economic problems and will shed light on the overriding reasons why a neo-liberalism is not ideal to foster a sustainable and healthy economic environment for all as the ideology proposes. One of the primary economic problems in the world is sub-standard living conditions and the major gap between the wealthy and the non-wealthy. The first argument that encapsulates the problems associated with neo-liberalism is the tendency for the ideology to foster inequality in society. Navarro (1998) agrees and extends to say that neoliberalism has caused increasingly declining living conditions for most of the world’s population, whilst the minority continue to grow wealthier. This is supported by the argument that the inequality arises from policies that exist in a neo-liberal society such as granting tax-cuts for the wealthy and decreasing minimum wages for the non-wealthy (George, 1999). Pro neo-liberals would combat these arguments and suggest that a free market will grow the prosperity of a society as a whole however, it has been argued that although wealth might be increased, it is supressed by the elite and  the non-elite do not share in the economic growth making neoliberal ideologies on positive for one level of society (Beder, 2006). A prominent example is in Brazil where in the early 1990’s the country liberalised the market considerably, as a result the inflation rate decreased and the economy was stimulated however the living conditions of the general society did not improve and inequality was greater than ever (Amann Baer, 2002). Brazil still continues to grow poorer as neoliberal ideologies now control the vast majority of Latin America increasing the inequality amongst majority of society. Therefore it can be concluded that neo-liberalism is a major contributor to global economic problems such as inequality and sub-standard living conditions. When governments implement neoliberal ideologies it causes regulatory agencies to be taken over by special interests and anti-government groups which reduces the level of protection for the general public. Deregulation is the â€Å"the reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry†. (investopedia, 2013). From a neoliberal supporter’s standpoint, deregulation allows corporations to increase their bottom line and profit margins by reducing regulations that may restrict them from certain income-producing activities. However, by reducing regulation there are large risks involved that can lead to catastrophic events. The enormous ecological and economic damage in the Gulf of Mexico caused by the British Petroleum oil spill is just one of many examples of the breakdown of regulation caused by neoliberalism. It has also come to light around the globe that the reduction of government oversight of the financial sector was a leading cause of the mortgage loan crisis and the severe economic recession that it triggered. The most prominent and possibly the most notable market crash is the ‘Global Financial Crisis’ which was a direct repercussion of the neo-liberal policies which were implemented at the time and for which many of today’s global economic problems has stem from. These policies predominately include the replacement of government functions and services with profit-seeking entities, or more commonly known as privatisation and most importantly the deregulation of the economic market (Beder, 2006). Due to the deregulation, financial institutions and other economic players were able to invest in more complex financial markets which were beyond their understanding and a result a market crash occurred and the detrimental effects were widespread. If regulation had been put in place to monitor investment activity then it has been argued that the Global Financial Crisis would not have occurred and the associated global economic problems we are experiencing today would not have eventuated (Dag Einar Thorsen, 2013). As neoliberal policies where implemented around the world casing the global financial crisis the world disparities in wealth and income increased as well as poverty, contradicting neoliberal theories that by increasing the wealth at the top everyone becomes better off. One of the largest areas of concern around the globe is the poverty levels. Over the last 40 years governments have been influenced by neoliberal ideologies and poverty has increased on a global scale. Neoliberalism has contributed to this increase by boycotting certain government regulations and cutting tax rates, providing private industries with more power to grow wealthier while the poor suffer the consequences. A representative from the World Bank stated â€Å"Reducing government regulation with tax rates and deregulation across most of the planet has not brought anything close to an end of poverty†, (World Bank 2001). Neoliberal advocates believe that wealth generated by reducing regulation and allowing private enterprises such as banks and financial institutions to hold more power will be passed down to all levels of society. However, this is not the case, an example is the United states, under Neoliberal governments child poverty rose by a third and in the â€Å"united kingdom between 1980 and 1990 when the government was run by neoliberal policies poverty rose by half†.( Navarro, Vicente. 1998). The high volume of capital movements caused by neoliberalism have led to much crisis, exposing developing countries to new risks. There are various reasons why neoliberal policies have failed to address the issues of poverty in society. One of these reasons being the stability policies neoliberalism has input into our governments, supported by tight fiscal and monetary controls which have provided neither growth nor stabilization within countries’ economies. (Geografiskar, A 2006). The liberalisation of foreign trade was put in place to remove the barriers of developing countries but maintenance of these barriers has given birth to an unfair international market. Thoroughly linked with poverty, another major economic human problem that neoliberalism has failed to resolve is  employment. Global markets have not generated anything close to enough waged work for the world’s labour force. Hundreds of millions of people remain unemployed or underemployed. Neoliberalism ideologies are set through government to generate wealth in private industries, this wealth aims to grow business’s and by doing this aims to increase employment. However, owing to the neo-liberal economic reforms, the higher costs of utilities like power and water are caused by the government reducing expenditure, when services become privatized, such as transport, health and education which the leads to business’s enhancing their turnover. â€Å"As a result of the diminishment government owned industries and the economic agents cut back on output growth rates and downsize the number of employees, inevitably generating unemployment† (Daniela Zirra, 2012.). Private industries continue to aim for increasing profits, this is achieved by lowering expenses and when their main expenses are wages the unemployment rate continues to rise. Current debates concerning the effects of neoliberalism ideologies have frequently separated between advocates who see only benefits and opponents who see only problems. In practice the results have been more one sided. Alternatively many people have faith in in the Neoliberalism ideology’s and argue towards supporting it as the way of the future. The mixture of positives and negatives has varied between one situation and another; the negatives of a neoliberal society are far more detrimental to our economy than what the positives produce. I argue that Neoliberals re responsible for most of the global economic problems we are currently experiencing today. It will be hard to stop governments enforcing Neoliberal policies and standards as ‘Neo-liberal theories have been embraced by big businesses because they provide legitimisation for their pursuit of self-interest and avenues for business expansion (Beder, 2006). However, we can look towards a more positive future for all levels of society, reducing the global economic problems we face today by standing together and fighting against Neo-liberal beliefs. Referencing Amann, Edmund and Werner Baer. 2002. â€Å"Neoliberalism and Its Consequences in Brazil.† Journal of Latin American Studies 34(4):945-959. http://www.corpwatch.org/article.php?id=376 2011  Beder, Sharon (2000). Selling the work ethic: : From puritan pulpit to corporate PR. Australia Daniela Zirra, 2012. CURRENT NEOLIBERAL IDEAS ABOUT EMPLOYMENT AND UNEMPLOYMENT . Romanian Economic and Business Review – Vol. 4, No. 1. — Elizabeth Martinez and Arnoldo Garcia, What is â€Å"Neo-Liberalism†?, National Network for Immigrant and Refugee Rights, January 1, 1997 George, Susan. 1999. â€Å"A Short History of Neoliberalism.† Presented at the Conference on Economic Sovereignty in a Globalising World, March 24-26, Bangkok, Thailand. Geografiskar, A. Series B, Human Geography , Vol. 88, No. 2, Geography and Power, the Power of Geography (2006), pp. 145-158 Published by: Wiley on behalf of the Swedish Society for Anthropology and Geography . Article Stable URL: http://www.jstor.org.libraryproxy.griffith.edu.au/stable/3878384 Profit Over People: Neoliberalism and Global Order. Seven Stories Press. November 1998. ISBN 1-888363-82-7 1998†(John Williamsons Washington Consensus,1998. Navarro, Vicente. 1998. â€Å"Neoliberalism, ‘Globalization,’ Unemployment, Inequalities, and the Welfare State.† International Journal of Health Services 28(4):607-682. Neoliberalism, globalization, unemployment, inequalities, and the welfare state. Navarro V 2012. Department of Health Policy and Management, Johns Hopkins University, School of Hygiene and Public Health, Baltimore, MD 21205-1901, USA. http://www.theguardian.com/commentisfree/2013/jan/14/neoliberal-theory-economic-failure http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1220context=artspapers http://willyloman.wordpress.com/2013/03/04/as-expected-sequestration-cuts-are-neoliberal-blueprint-not-dumb-mistakes/ Title: Guidelines for Public Debt Management Published: 20010, World Bank and International Monetary Fund.

E-Commerce Analysis: Online Ticket Purchasing

E-Commerce Analysis: Online Ticket Purchasing CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION This chapter presents the background of the research study. It starts by providing an overview of Electronic Commerce, customer satisfaction and service quality, followed by an outline of the current situation concerning â€Å"Online Ticket Purchasing† in Kuwait. The problem of the study is then defined, highlighting the research the study seeks to investigate and its significance alongside the research objectives, questions and methodology used to achieve these desired objectives. The research limitations are then explored and the chapter concludes with an outline of the thesis structure. 1.2 OVERVIEW Unprecedented advances in Information Technology in recent decades, alongside evolving business environments have seen the emergence of Electronic Commerce (E-commerce) as a major economic force. With the increasing number of Internet users and rapid development of network technologies, e-commerce is perceived as an essential application of the computer and communication technologies (Manvi and Venkataram, 2005 cited by Zhang and Tang, 2006). As observed by Gunasekaran and Ngai (2005) e-commerce enhances communication channels and provides a virtual interactive environment where the suppliers and customers can exchange information and products. Moreover, it improves the communications between partners along the value chain and offers an integrated business model by which companies can be more responsive and flexible to the changing markets and customers requirements (Zhang and Tang, 2006). E- commerce therefore replaces or enhances the traditional market channels by opening web-based storefronts, which is known as â€Å"business to customer e-commerce†. Firms present their products and services on the web and generate revenue from the sales of those products and services to their customers (Molla and Licker, 2001). According to Khalifa and Liu (2003) there has been considerable growth of internet based services, both from internet businesses and from traditional companies developing online services. The technology of e-commerce identifies what can be offered to customers, but only customers determine which of those technologies will be accepted (Lin, 2003). As Jamal (2004) has argued, in the last forty years the issue of customer satisfaction has been one of the most important theoretical as well as practical issues for most marketers and customer research. Satisfaction is significant in the success or failure of any business depending on the performance of the perceived service, if the perceived performance is less than customer expectation the customer will be dissatisfied; whereas, if the perceived performance exceeds their expectations then customers will be satisfied. Many researchers agree satisfaction is an attitude or evaluation that is formed by the customer comparing their pre-purchase expectations of what they would receive from the product to their subjective perceptions of the performance they actually experience (Oliver, 1980). Numerous studies on service quality and customer satisfaction present service quality and customer satisfaction as conceptually distinct, but closely related constructs. Satisfaction is defined as the degree of discrepancy between customers normative expectations for the service and their perception of the service performance (Parasuraman et al., 1994; Dabholkar, 1996). Different researchers such as Gronroos (1983) and Parasuraman et al. (1985) have tried to identify features of service more related to quality assessments. The most common measure reveals ten dimensions of service quality: tangibles, reliability, responsiveness, communication, credibility, security, competence, courtesy, understanding the customer and access. These were then filtered to 5 dimensions and based on these 5 items a measurement tool for service quality was devised known as SERVQUAL (PUT SOURCE HERE!!!). While Yang (2001) highlighted the rapid growth of online retailing with broadening experiences of consumers online shopping, Santos (2003) believes that e-service quality can increase attractiveness, hit rate, customer retention, stickiness and positive word of mouth. It can also maximize competitive advantages of e-commerce. Numerous researchers have the discussed the dimensions of e-service quality including Cox and Dale (2001), Madu and Madu (2002), Parasuraman (2002), Yang et al. (2003), Parasuraman et al. (2004) and Lee and Lin (2005), yet online retailers appear to fail due to poor quality services provided to their customers. For that reason online service quality is significant for two reasons: (1) it influences customers satisfactions and intentions to shop online and (2) e-service quality plays a major role in attracting potential customers (Cai and Jun, 2003). Zeithaml (2002) points out online companies should focus on all elements of e-service quality before, during and a fter the transaction, as e-service quality is the extent to which a website facilitates efficient and effective shopping, purchase and delivery. 1.2.1 E-Service Quality and Customer Satisfaction Customer satisfaction is a critical element in the success or failure of any business. Web customer satisfaction has been emphasized as crucial by the rising demand for long-term profitability of dotcom companies and traditional companies that are â€Å"Net enhanced† (Pather, Erwin and Remenyi, 2002). An understanding of the factors that influence web customer satisfaction is vital for e-commerce. Satisfaction is a result of an effective evaluation, where some comparison standard is compared to the actually perceived performance. If the perceived performance is less than expected, customers will be dissatisfied. In contrast, if the perceived performance exceeds expectations, customer will be satisfied (Lin, 2003). A broad idea of traditional service quality might not be enough to build the e-service quality dimension, hence amending several variables is important. Santos (2003) discussed the e-service quality dimensions of, ease of use, web-appearance, linkage, structure and layout, content as the incubative dimensions; reliability, efficiency, support, communication, security, and incentive as active dimensions. This paper focuses on achieving a measurement of the service quality of the Jazeera Airways Website as perceived by their passengers, using a conceptual model of e-service quality developed by Santos (2003). 1.3 ONLINE TICKETING Electronic ticketing over the Internet facilitates the buying or reservation of tickets online, by making the process more easily accessible and convenient. Through these services tickets may be purchased from any location and at any time, provided an Internet connection exists. The tickets are ordered from a web site that provides both ticket information and the purchasing or reservation service. Internet booking or online ticketing concentrates on providing a helpful and efficient service to clients. Firms who sell travel tickets, performing arts, game tickets, concerts, movies and many other activities have notably embraced the online ticketing system according to Burford (1998). Convenience is a main advantage of buying tickets via the internet as the service is available at any geographical location, including ones home via laptop and cellular phone and at any time or day. Electronic ticket services have a further advantage by providing relevant information along with the service. This can help purchasing decisions and may encourage future usage (Burford, 1998). Another feature is that apart from maintenance and data updates, no manpower is necessary to offer the service once it has been established. The process of recording the transactions is more automated and overheads are reduced. An essential point is that ticket providers while providing a convenient service are thereby improving their public image and encouraging return customers (Burford, 1998). A number of countries across the globe are already benefiting from electronic ticketing including the U.S.A., Canada, Australia, New Zealand, Great Britain and France. In fact the U.S.A. it has 80% market p enetration, while in Europe it is approximately 40% and in the U.S.A. more than $350 million dollars in event tickets were sold online during 2000 increasing to $3.9 billion in 2004 (Bhatia, 2004). 1.3.1 Online Services and E-Ticketing in Kuwait The internet is a technology with many properties with the potential to transform the competitive landscape in many industries while at the same time creating completely new industries (Afuah and Tucci, 2003). The revolution of the internet continues to excel leading to rapid changes in many fields, at an overwhelming speed. In Kuwait, prior to 1990 internet usage was limited to electronic mail and minor services, however in 1992 a decision was made by the Ministry of Communication to facilitate the public data network. In the same year the National Science Foundation agreed to extend the Internet to Kuwait at a time when it was only available for US institutions and some selected institutions overseas. In recent years with the support of the Kuwaiti government for IT plans, practical steps have been taken in this field with the possibility of payment for mobiles and traffic tickets via the internet and the sale of online airlines tickets for the first time. These advances indicate the growth and development in the IT field in Kuwait as a whole. In 1943, the oil boom opened a new chapter in the modern history of Kuwait as The Kuwait Oil Company Limited (KOC) was founded. By 1947-1948 KOC developed the new Al-Nugra (Al-Mayass) Airport, located in the Nuzha district, operating in daylight only, with airlines opening offices in Kuwait City to handle ticketing and cargo operations for the Arab expatriate community. By 1954, the Kuwaiti National Airlines Company celebrated the arrival of the first airplane, which was called â€Å"Kazma† (http://www.da.gov.kw). The worldwide revolution of low-cost carriers (LCCs) started successfully with Pacific Southwest Airlinesin the United States, which pioneered the concept in 1949. Notable successes which have followed are Irelands Ryanair, which began low-fares operations in 1990, and EasyJet, formed in 1995. These low cost carriers then developed in Asia and Oceania from 2000 led by operators such as Malaysias AirAsia, Indias Air Deccanand Australias Virgin Blue. The low-cost carrier model is applicable worldwide, although deregulated markets are most suited for its rapid spread. In 2006, new LCCs were announced in Saudi Arabia and Mexico (http://www.absoluteastronomy.com). On September 12, 2005 Jazeera Airways owned by Marwan Boodai, Chairman and CEO, announced its first flights were open for booking. Jazeera Airways is the first privately owned airline in the Middle East, established in Kuwait. It offers passengers ticketless flights to Dubai, Lebanon, Damascus, Amman and Bahrain via the web, by phone, SMS or through travel agents (www.jazeeraairways.com). Breaking away from out-dated business models by developing a new model tasked with raising operational efficiency requires incorporating the latest revenue management procedures into the company and installing state-of-the-art technologies. This will ultimately enable travelers to become more independent in their bookings and payment. With tickets sold through a website as the main distribution channel, online booking is a very efficient distribution method for airlines. It reduces the number of back office staff and reduces the payment cycle. Jazeera Airways has worked hard to entice travelers to book through its website by making it the cheapest method to purchase tickets. Many promotional offers made by the company are available only to travelers who book online, therefore Jazeera Airways strategy is rewarding travelers who book online (www.jazerraairways.com) 1.4 PROBLEM DEFINITION Understanding customers requirements is vital to any business enterprise in order for it to remain competitive. Customer satisfaction is of great interest since it has a direct effect on customer retention, loyalty and the prospect of new customers. Retention is a major challenge, as customers can easily switch from one service provider to another considering the internet can facilitate easy access to a wide variety of choices with lesser cost. Acquiring new customers may involve significant cost on the part of the company in terms of marketing, advertising and promotion. Hence it is important to understand the determinants of customer satisfaction and assess the current experience of the customer in order to improve services. Customer satisfaction is a major issue of Jazeera Airways and good online service quality is a key factor that will determine in the long term, whether it will succeed or fail in retaining existing customers and attracting new ones. Due to rapid technological advancements in the marketplace Jazeera Airways maintains a close relationship with their customers, as their expectations and perceptions of online service quality may change. This research will therefore be conducted on Jazeera Airways, the first low cost airline in Kuwait. Jazeera Airways offers online ticketing in its website as the main distribution channel. Therefore it is important to take into account the quality of its website and to pay more attention to customer evaluation of the service given. Customers want to make their own bookings in their own time without depending on middlemen; as a result it is necessary that online service quality determinants lead to satisfaction. Dissatisfied travelers may perceive one of the following: Web sites do not seem to have many of the very basic features that experts consider important in forming relationship with customers. Service providers undervalue the attributes that customers use to judge service quality that should be monitored and enhanced to help the service performance. There are other variables of the online service quality that affect the overall travelers satisfaction. Therefore this research aims to address such problematic issues by researching the relevant factors including current opinion of the airline users. 1.5 RESEARCH OBJECTIVES As this research study aims to examine the customer satisfaction of the service of Jazeera Airways in online ticketing through the quality delivered through its website, its main objectives are as follows: To assess the perception of each service of Jazeeras e-service Quality dimensions. To evaluate consumer satisfaction towards e-service quality for online service quality within Jazeera. To determine the important dimensions leading to satisfaction when purchasing online tickets within Jazeera. 1.6 RESEARCH QUESTIONS In order to fulfill the objectives of this study, the following questions need to be addressed: What key incubative dimensions do online customers perceive as important for their e-service quality? What key active dimensions do online customers perceive as important for their e-service quality? What are the most influential online service quality dimensions of the website as perceived by respondents with a high level of customers satisfaction in the Jazeera Airways website? What are the most influential online service quality dimensions of Jazeera Airways contributing to customer satisfaction when examining the Jazeera Airways website? Are the different socio-demographic variables involved perceiving e-service quality and satisfaction in the same way or differently? 1.7 Research Methodology This research is considered deductive, quantitative, descriptive, explanatory, and exploratory to some extent type of study. The research follows the survey strategy approach and consists of 67 questions composed of a two page questionnaire distributed to the target sample in Kuwait. Data was collected using Arabic and English questionnaires, from a sample size of X passengers who booked online through Jazeeras website. The questionnaire consists of four sections (A, B, C, D). Section A solicits demographic information. Section B evaluates Jazeeras Airways e-service quality using an adapted Santos (2003) model. Section C measures the level of customer satisfaction. Statements of Section B and C are scaled using a Likert type scale from 1 to 5. Section D collects information added by customers that will add value to the research. 1.8 RESEARCH LIMITATIONS Throughout this research conducted in Kuwait regarding Jazeera Airways website service quality a number of limitations were noted as follows: The thesis investigates the customer satisfaction of Jazeeras Airways website service quality and does not include the companys perspective/point of view; therefore the study is limited in its scope to customers and not employees or managers. The study does not include product quality, price, situational factors, personal factors, and other services provided by Jazeera Airways. Using a quantitative approach only towards addressing the research problems, a qualitative approach is lacking. The research scope is limited as it assesses Jazeera online service â€Å"e-ticketing† excluding airport customer services such as check in, luggage, lounge and on board services. There is limited relevant literature concerning service quality in the airline industry in Kuwait and the region, therefore there are no previous findings or frameworks to consult. 1.9 THESIS STRUCTURE This study is composed of five main chapters. Chapter One presents the background details of the selected research area and the experience in Kuwait, followed by the problem definition, the research objectives and questions, the methodology, the studys limitations and the thesis structure. Chapter Two discusses related theories, concepts and models providing a comprehensive review and an insight into the subject area as a whole, followed by an explanation of the research to the country of Kuwait. Chapter Three describes the methodology, research design and techniques used in the collection and analysis of the data. Chapter Four presents the gathered data, their interpretation and analysis. Chapter Five looks at the findings, assessing whether they satisfy the research questions and objectives to draw conclusions from the results. Based on these conclusions, recommendations for management are provided with further suggestions for future research. CHAPTER TWO: LITERATURE REVIEW 2.1 INTRODUCTION In this chapter a comprehensive review of available related literature is made concerning website service quality and customer satisfaction. In the process various concepts, models and theories covering customer satisfaction, determinants of customer satisfaction, the relationship between online service quality and satisfaction and online service quality dimensions are presented and explored to give the study a wide ranging theoretical basis. In addition the relevance of the research to the country of Kuwait is also addressed. 2.2 CUSTOMER SATISFACTION 2.2.1 Definition of Customer Satisfaction Oliver (1980) explains satisfaction as the summary of a psychological state resulting when the emotion surrounding disconfirmed expectations is coupled with a consumers prior feelings about the consumer experience. In other words, satisfaction is an attitude or appraisal that is created by the customer comparing their pre-purchase expectations of what they would receive from the product or service to their subjective perceptions of the performance they actually did receive. Customer satisfaction has become a key intermediary objective in service operations, because of the benefits it conveys to organizations (Ranaweera and Prabhu, 2003). The importance of customer satisfaction results from the generally accepted philosophy that for a business to be successful and profitable, it must satisfy customers (Shin and Elliott, 2001). While many authors have described satisfaction using various definitions, Table 2.1 presents a few notable explanations of customer satisfaction. Table 2.1 Definition of Customer Satisfaction Definition Author Customer satisfaction is a collective outcome of perception, evaluation and psychological reactions to the consumption experience with a product/service. Yi (1990) Satisfaction is function of consumers belief that he or she was treated fairly. Hunt (1991) Satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) in relation to his or her expectation. Kotler et al. (2000) Source: Research based From the above table we understand that satisfaction is the consumers evaluation of the product and service that meet their needs and expectations. According to Parker and Mathews (2001) there are two main interpretations of satisfaction; satisfaction as a process and satisfaction as an outcome. Whereas Gustafsson (2005) argues satisfaction has a strong positive effect on customer loyalty intentions across a wide range of product and service categories. 2.2.2 Determinants of Customer Satisfaction Zeithaml et al. (2005) argued that satisfaction, as shown in 2.1, is influenced by service quality perception, product quality, and price as well as situational and personal factors. Economists differentiate between two categories of properties of consumer products; search qualities and experience qualities. With search qualities consumers determine before purchasing a product like color, style, price, fit, feel, hardness and smell. Experience qualities, are hard to determine; as a result it can be evaluated after the purchase and until the service is received like vacations and restaurant meals (Zeithaml et al., 2005). Keaveney (1995)ppp.jpg point out that a main reason leading to customers switching services is price, as customers, based on prior experience with the service provider, sometimes felt cheated and believed that price increases were unfair or even deceptive. According to (Zeithaml et al., 2005) comparing the price relative to value and state, research reveals that customers of services will make trade-offs among different service features such as price level versus quality. A number of customers, for example, view price as an important element for their satisfaction more than quality. Perceived service quality is only one factor of customer satisfaction (Zeithaml et al., 2005). Consequently to achieve a high level of customer satisfaction, most researchers suggest that a high level of service quality should be delivered by the service provider as service quality is normally considered an antecedent of customer satisfaction (Cronin et al. 2000). Zeithaml et al. (2005) described a consumers emotional state as a personal factor. Satisfaction will vary due to customers biographical characteristics such as age, gender, education, ethnicity and income (Gilbert and Veloutsou, 2006;Van Pham and Simpson, 2006). Customers take partial responsibility for outcomes and describe those negative feelings that influence how a consumer responds to services, causing a person to overreact negatively to the slightest problem (Zeithaml et al., 2005). Situational factors can notably influence purchase decisions such as social environment, physical environment of the purchase place, time influence and the previous states (Vysekalovà ¡, 2004; Nagyovà ¡, 2001). 2.3 The Evidence of Service (3Ps) Services are intangible; therefore customers are searching for evidence of service in every interaction they have with the organization. The three major factors of service experienced by customers are: people, process, and physical evidence. Together these elements are considered as an evidence of the service. Each evidence or subset is present in each service 2.2. Firms should essentially manage the service quality that will lead to satisfying their customers (Bitner, 1993). 2.4 SERVICE QUALITY Numerous researchers have defined service quality their own ways, including Bitner, Booms and Mohr (1994) who described service quality as the consumers overall impression of the relative inferiority / superiority of the organization and its services. Perceived service quality is only one component of customer satisfaction (Zeithaml et al., 2005). According to Parasuraman et al. (1994) service quality is defined as, the degree of discrepancy between customers normative expectations for the service and their perception of the service performance. Gronroos (1982) stated that total service quality is customers perception of difference between expected service and perceived service. Afterward in 1984, he then explained service quality of the service encounter as two different dimensions: one is technical or output quality and the other functional or process quality. Therefore, service quality has become a well-liked area of academic investigation, recognized as a major factor in differentiating service products and gaining competitive advantage (Zeithaml et al., 1996). Table 2.2 presents the concept of service quality from varied authors viewpoints who combined suggest we can understand that meeting the need and requirements and achieving customers expectations depends on delivering the best level of service quality. Notably with time, service quality takes place before and leads to overall customer satisfaction Table 2.2 Definition of Customer Satisfaction Definition Author Service quality as the subjective comparison that customers make between the quality of the service that they want to receive and what they actually get. Gefan (2002) Service quality can be defined as â€Å"the difference between customers expectations for service performance prior to the service encounter and their perceptions of the service received†. Asubonteng et al. (1996) Service quality is determined by the differences between customers expectations of services providers performance and their evaluation of the services they received. Parasuraman et al. (1985,1988) Source: Research based Gilbert and Veloutsou (2006) determined different approaches to measure customer satisfaction, varying between measuring expectations relative to perception or measuring the performance aspect only, without relating it to the desired level of service. Service quality has been found to be an important input to customers satisfaction (Caruana, 2002). 2.4.2 Dimensions of Service Quality Service quality has been the focus of increased study in recent years as many researchers have tried to reveal features of services that significantly relate to quality evaluation in traditional service environments. In 2001 Brady and Cronin presented a model consisting of interaction quality, physical environment quality, and outcome quality. These dimensions draw on, among others, the work of Gronroos (1982) and Rust and Oliver (1994) who suggest that exploring both what is delivered (Gronroos technical quality) and how it is delivered (Gronroos functional quality) are important aspects of service quality. Table 2.3 Dimensions of Service Quality Quality Requirement Description Reliability Reliability Consistency of service/ dependability, i.e. the ability to provide the service on time, accurately and dependably Responsiveness Responsiveness Willingness/readiness of employees, i.e. the ability to deal effectively with complaints and promptness of services Assurance Credibility The extent to which the service is believed and trusted; involves honesty, trustworthiness and believability Courtesy The politeness, respect, consideration and friendliness shown to the customers by the contact personnel Security The freedom from danger, risk and doubt Competence The possession of staff of the necessary skill, knowledge and information to perform the service effectively Empathy Access The ease of approachability and contact Communication Listening to customer and keeping them informed about the service Understanding the customer Trying to understand the customers needs and specific requirements Tangibles Tangibles Appearance of personnel and condition of equipment Source: Parasuraman et al. (1985); Ghobadian et al. (1994); Curry and Herbert (1998) A most widely used and accepted study done on service quality is by Parasuraman et al. (1985). Having developed ten dimensions through focus group studies: tangibles, reliability, responsiveness, communication, credibility, security, competence, courtesy, understanding the customer, and access. These ten dimensions were then filtered and extracted to five: tangibles, reliability, responsibility, assurance, and empathy, which constitute the basis of a global measurement for service quality, SERVQUAL (Parasuraman et al., 1988). Based on these five dimensions researchers presented a 22-item service quality scale and on an operational level service quality research has been dominated by the SERVQUAL (Parasuraman et al., 1985; Curry and Herbert, 1998). Table 2.3 presents a description of the service quality dimensions. 2.4.3 Relationship between Customer Satisfaction and Service Quality Service quality has been found to be an important input to customer satisfaction (Caruana and Malta, 2002). Cronin and Taylor (1992) examined the causal relationships between service quality, customer satisfaction, and purchase intention. The results suggested that service quality was an antecedent of consumer satisfaction, service quality had less effect on purchase intentions than did consumer satisfaction, and consumer satisfaction had a significant effect on purchase intentions. Customer satisfaction had a stronger effect on behavioral intentions than service quality did (Dabholkar et al., 2000). As a process in time, service quality takes place before, and leads to overall customer satisfaction. Customers loyalty was affected by product quality, service quality, and retailer image. They also suggested that quality of product and service is directly related to customer satisfaction, and then leads to the loyalty of the customer (Cà ¶ner and Gà ¼ngà ¶r, 2002). Based on empirica l findings in service quality and satisfaction literature, service quality is one of the antecedents of satisfaction (Anderson and Sullivan, 1993; Cronin and Taylor, 1992), and loyalty is one of the consequences of satisfaction. Luarn and Lin (2004) indicated that not only customer satisfaction and perceived value directly affected customer loyalty, but also indirectly affected customer loyalty through commitment. 2.5 THE ROLE OF TECHNOLOGY IN SERVING CUSTOMERS According to Parasuraman (2000), delivering excellent customer service is vital in case customers have to serve themselves by technology-based systems. With quick penetration of technology-based customer-company interfaces such as online banking and e-commerce, employee-delivered service is being replaced by self-service, reducing the need for face-to-face encounters between customers and company personnel. However, this fundamental shift does not mean that companies can afford to ignore customer service. Development of self-service technologies need to emphasize customer service to ensure the customer-technology interface is user-friendly, putting in place an excellent customer-service infrastructure (including properly tr

Disk Jockeys Essay example -- DJ Music Musical DJs Essays

Disk Jockeys In today’s modern world the DJ has become a musician; the turntable, his instrument. It took fifteen years for this amazing resolution. DJ's have actually been around for years; mixing and scratching however, it did not come along until the late 70's or early 80's (â€Å"Disc Jockey 1†). A lot of people were doing this. But the main front line man was and still is Granmasterflash. Granmasterflash, one of hip-hop's founding fathers and the creator of the Quick Mix. He was the first person to change the arrangements of songs by using duplicate copies of records and manually editing/repeating the climatic part by rubbing the record back and forth (â€Å"Grandmaster Flash†). But now the DJ has changed. The kinds of DJ’s are different, the equipment is different, and the scratching is different. A DJ (disc jockey) takes many forms. The three most common forms are Mobile DJs, Radio DJs, and Club DJs. Mobile DJs generally work parties and special events (i.e.: weddings, birthdays, etc.) on site (â€Å"DJ.net Homepage†). This sort of work usually entails entertaining a wide variety of tastes and age groups, as well as a bit of MC'ing. Radio DJs are the least common. Their task is to make sure there is never any dead air time by filling it with either their words or music. Again, there is a certain appeal that needs to be worked on and being a Mr. Personality is important. The third kind, Club DJs can be found, but are not nearly as prominent at mobile DJs. They have a very specific age group and are expected to play the latest and greatest all the time. This sort of DJing often requires the most technical know-how on mixing since style and uniqueness are critical to establish a name for oneself and the club itself. DJs can make anything from 0 to $50,000 a night. It all depends on how good the DJ gets. In the club scene, when he starts off, find that the DJ will probably only going to get work if he works for free As he gets better, he might start getting in around $50 a night. Once the DJ actually reasonably established in your own town, things can jump up to around $400 a night, then as he gets bigger and better, the sky's the limit for how much you can request (â€Å"Get Rich as a DJ†). All three shares the common goal of providing an entertainment for a wide variety of people through various means, mostly however, through music. A DJ's job is to combine all the... ...the forearm and wrist and then "stab" back and forth. The other way of doing it though is just to use the fingers to move the record back and forth through the needle. It is basically the same; all it is trying to do is improve the speed that the DJ can scratch at. Obviously, through doing this, he would want to make the amount of vinyl passing under the needle as small as possible. Then just find the beat or samples that he is scratching through, and keep it on that try not too spill too far before or after the sample (â€Å"Scratching†) The tear involves a bit more skill than the scratches covered so far. Essentially the movement is the same as a baby scratch but is now split into three. The forward stroke stays the same, but the backwards s split into two; the first half being fast and the second being half the pace. Try to practice just the backward stroke first, so that he can get used to changing the tempo (â€Å"Scratching†) DJing requires a lot of practicing. But once the future DJ gets the basics down. He can mature into a pro DJ. But it will take a lot of time, money, energy, and patience. If the DJ sticks with it, he could become next great pro DJ. The sky is the limit.

Critical Issue: Promoting Technology Use In Schools Essay -- essays re

Critical Issue: Promoting Technology Use in Schools ISSUE: Although there has been a strong push to get educational technology into the hands of teachers and students, many obstacles to implementation still exist. Equipment may not be placed in easily accessible locations. Hardware and software often pose problems for teachers in the classroom, and just-in-time technical support may be unavailable. Teachers may lack the time and the motivation to learn technology skills. Professional development activities may not provide ongoing, hands-on training for teachers or practical strategies for implementing technology into lesson plans. Initial technology funding may not be sustained and thus not capable of providing upgrades, maintenance, and ongoing professional development. Fortunately, these obstacles can be addressed and overcome. This Critical Issue provides practical information for promoting technology use in schools. OVERVIEW: The push to provide technology in schools has been successful in recent years. According to Goldman, Cole, and Syer (2000), most schools have computer labs and many have computers in every classroom. More than 90 percent of all schools are connected to the Internet, and more than 33 percent of teachers have Internet access in their classrooms. Yet teachers readily admit that they are not making as much use of technology as they could. According to an Education Week survey, nearly 30 percent of teachers said their students use computers only one hour per week; nearly 40 percent said their students do not use computers in the classroom at all (Trotter, 2001). Although technology is more prevalent in the schools, several factors affect whether and how it is used. Those factors include placement of computers for equitable access, technical support, effective goals for technology use, new roles for teachers, time for ongoing professional development, appropriate coaching of teac hers at different skill levels, teacher incentives for use, availability of educational software, and sustained funding for technology. Placing Computers for Equitable Access Access to technology is an important issue for teachers and students. Although schools may have computers available, one factor that determines their use is where those computers are located. If computers are connected to the Internet but are not in a convenient location, the availabi... ...riodically visit classrooms to determine teachers' technology needs and to observe and encourage their integration strategies.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Provide opportunities for teachers to observe effective technology use in other classes or schools.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Recognize teacher successes with technology. Share these stories with the school and the community. Encourage teachers to share their successes with colleagues at conferences.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Participate in professional development programs, study groups, and other technology activities with teachers and other staff members. REFERENCES Bailey, G., & Pownell, D. (2002, November). Technology staff development and support programs: Applying Abraham Maslow's hierarchy of needs. Learning and Leading With Technology, 26(3), 47-51. Burgos, M. (2001) A successful model for school improvement Glenn, A. D. (2003). Technology and the continuing education of classroom teachers. Peabody Journal of Education, 7(1), 122-128. Goldman, S., Cole, K., & Syer, C. (2000). The technology/content dilemma Trotter, A. (2001, September 23). Preparing teachers for the digital age. Education Week

Bridgestone/Firestone, Inc Company Overview Essay -- essays papers

Bridgestone/Firestone Company Overview Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville, Tennessee-based company has over 38 QS9000/ISO9000 Certified production facilities throughout the Americas, along with numerous international facilities throughout the world. Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a focus on providing quality products. In the words of the former leaders of Bridgestone and Firestone, Bridgestone/Firestone strives to "Serve Society with Products of Superior Quality" and to be the "Best Today ? Still Better Tomorrow." Bridgestone/Firestone is best known for it's production of tires (more than 8,000 different types and sizes), which account for more than 75 percent of its annual revenues. As a leader in world tire technology, Firestone utilizes research and development centers in three countries and testing centers around the world to help develop, manufacture and market tires for almost every kind of vehicle. (Bridgestone/Firestone Profile) Strengths Bridgestone/Firestone finds much of its strength in having "one of the richest tire makers in the world as its parent" (Chappell, 09/11/00). Bridgestone Corporation has been around since 1931 and has established itself as a well-known international manufacturer of tires, rubber products, automotive products, chemical products, sporting goods, and other products (Bridgestone Annual Report, 1999). The resources and prestige of having Bridgestone as a parent gives Firestone an extra edge in the market. One of Firestone's biggest strengths is the fact that Firestone's passenger vehicle trade is not the critical part of Bridgestone Corp's world profit picture. Roughly 60% of Bridgestone's North American profits came from the sale of heavy-duty truck tires. Firestone has a 16% share of that market, and the Bridgestone brand holds another 6.5 percent share. Another strength for Firestone is its well-established brand name. According to an Automotive News reporter, the Firestone brand is "posi... ...ndsay. Automotive News, September 11, 2000 v75 i5893 p47. "Firestone's Non-Ford Customers Show Little Concern Over Recall." Chappell, Lindsay. Automotive News, September 25, 2000 v75 i5895 p8. "More Firestones for Honda Civic" "3 suppliers may sell tires for next Explorer." Automotive News, Sept 4, 2000 v75 i5892 p8. "The tire flap: behind the feeding frenzy." Business Week, October 16, 2000 i3703 p126. Firestone Tire Recall Legal Information Center, http://www.firestone-tire-recall.com Grimaldi, James V. and Caroline Mayer, Washington Post, "4 Former Firestone Workers Deposed," August 24, 2000, pE01. Hess, David. National Journal, September 16, 2000 v32 i38 p2896. "Firestone's Other Tire Debacle." "A Company Under Fire: Did Firestone do Enough to Protect Its Own Workers?," Newsweek, September 18, 2000 p30. "Ford, Fireston knew of tire problems for years." United Press International, September 29, 2000 p1008271u8435. "Testimony Indicates Abuse at Firestone," United Press International, August 14, 2000 p1008226u6557. Wilson, Amy. Automotive News, September 4, 2000 v75 i5892 p8. "Labor Unions Unrest Adds to Bridgestone/Firestone's Problems" Bridgestone/Firestone, Inc Company Overview Essay -- essays papers Bridgestone/Firestone Company Overview Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville, Tennessee-based company has over 38 QS9000/ISO9000 Certified production facilities throughout the Americas, along with numerous international facilities throughout the world. Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a focus on providing quality products. In the words of the former leaders of Bridgestone and Firestone, Bridgestone/Firestone strives to "Serve Society with Products of Superior Quality" and to be the "Best Today ? Still Better Tomorrow." Bridgestone/Firestone is best known for it's production of tires (more than 8,000 different types and sizes), which account for more than 75 percent of its annual revenues. As a leader in world tire technology, Firestone utilizes research and development centers in three countries and testing centers around the world to help develop, manufacture and market tires for almost every kind of vehicle. (Bridgestone/Firestone Profile) Strengths Bridgestone/Firestone finds much of its strength in having "one of the richest tire makers in the world as its parent" (Chappell, 09/11/00). Bridgestone Corporation has been around since 1931 and has established itself as a well-known international manufacturer of tires, rubber products, automotive products, chemical products, sporting goods, and other products (Bridgestone Annual Report, 1999). The resources and prestige of having Bridgestone as a parent gives Firestone an extra edge in the market. One of Firestone's biggest strengths is the fact that Firestone's passenger vehicle trade is not the critical part of Bridgestone Corp's world profit picture. Roughly 60% of Bridgestone's North American profits came from the sale of heavy-duty truck tires. Firestone has a 16% share of that market, and the Bridgestone brand holds another 6.5 percent share. Another strength for Firestone is its well-established brand name. According to an Automotive News reporter, the Firestone brand is "posi... ...ndsay. Automotive News, September 11, 2000 v75 i5893 p47. "Firestone's Non-Ford Customers Show Little Concern Over Recall." Chappell, Lindsay. Automotive News, September 25, 2000 v75 i5895 p8. "More Firestones for Honda Civic" "3 suppliers may sell tires for next Explorer." Automotive News, Sept 4, 2000 v75 i5892 p8. "The tire flap: behind the feeding frenzy." Business Week, October 16, 2000 i3703 p126. Firestone Tire Recall Legal Information Center, http://www.firestone-tire-recall.com Grimaldi, James V. and Caroline Mayer, Washington Post, "4 Former Firestone Workers Deposed," August 24, 2000, pE01. Hess, David. National Journal, September 16, 2000 v32 i38 p2896. "Firestone's Other Tire Debacle." "A Company Under Fire: Did Firestone do Enough to Protect Its Own Workers?," Newsweek, September 18, 2000 p30. "Ford, Fireston knew of tire problems for years." United Press International, September 29, 2000 p1008271u8435. "Testimony Indicates Abuse at Firestone," United Press International, August 14, 2000 p1008226u6557. Wilson, Amy. Automotive News, September 4, 2000 v75 i5892 p8. "Labor Unions Unrest Adds to Bridgestone/Firestone's Problems"

One of the Boys: Homosexuality in the Military during World War II Essay

All over the history of the United States’ military, its handling of sexual minorities such as homosexuals has changed both as popular and medical knowledge regarding homosexuality have changed and as the requirements of the armed forces themselves have altered. According to Paul Jackson (2004) in his book â€Å"One of the Boys: Homosexuality in the Military during World War II†, regulations have more and more shifted away from criminal trial to the release of homosexual military servicemen in reaction to varying opinions among medical professionals regarding the root and true causes of homosexuality. Nevertheless, Jackson (2004) claimed that within an institution that has formally forbidden the service of sexual minorities, particularly homosexuals ever since the 1940s, and the real execution of the ban has varied across branch of services and time, in addition to commanders. Throughout the time of war, rates and levels of dismissal have dropped as manpower requirements have increased as well. Many instances subsist of gay and lesbian military servicemen who have served with the information and consciousness of their commanders and colleagues. Moreover, not merely does a service member’s likelihood or opportunity of being dismissed differ by branch of service, but female military personnel likewise consist of an unequal number of those estranged under the rule. In writing about gay and lesbian history, the historian should decode and interpret the coded phrases that were employed to cover up homosexuality, and I believe that Jackson has done a commendable and marvelous job of this. His book is a thoroughly-researched analysis of homosexuality in the Canadian armed forces for the period of the war years. In writing the book, it is Jackson’s aim to investigate the existence of homosexuality in the military during World War II and to be able to share the result of his study to the readers. I can say that he has achieved these goals because this work has extensively studied the subject and is an outcome of hours of studying police reports, court-martial transcripts, conducting dozens of interviews, and pouring over psychiatric. In writing this book, I can say that Jackson has discovered and exposed a lot of homosexual experiences, and therefore has carried out an important involvement both to the social history and the queer history of the World War II. According to Jackson, throughout the period of World War II, military leaders engaged in extensive debate regarding the practices, rules, and policies connected to homosexuality in the armed forces, and substantial amendment of regulations took place all over the services. Furthermore, World War II needed a mass mobilization not like any formerly observed in the United States’ history. In fact, as asserted by d’Emilio (1998), the Selective Training and Service Act of 1940 caused the instant registration of over 16 million men. Meanwhile, Jennings (1994) and the National Defense Research Institute (1993) said that discussions and debate regarding homosexual policies originated both from the prevalent disparity in the treatment of individual cases and the United States government’s dependence on the psychiatric establishment to help in discharging soldiers who were regarded as ineligible or unfit to serve. On authority, as I have previously said, the author presented several ideas about the subject by means of employing a wide array of sources such as personnel and psychiatric files, long-closed court martial records, oral histories, films, and unit war diaries. Jackson was able to consistently present his findings and views as he relates the struggle and hardships of queer military servicemen of all branches and ranks of the Canadian military to blend in and integrate and prevent losing their reputations and careers. According to Jackson, homosexual men were frequently well-liked and accepted within their units. However, if charged of homosexual behavior, they were asked to undergo psychiatric tests, prison terms, courts-martial proceedings, and finally dishonorable and shameful discharges. I think that Jackson’s ideas are credible and the findings and information are clearly presented. On perspective, I believe that Jackson’s work is not tainted by a clear bias that ignores or understates evidence and thus not favor one perspective alone. Moreover, the book imparts statements with adequate evidentiary support. Meanwhile, regarding the content of the book, when you read the book, it seems as if it is two books merged into one: on the one hand, it is a social history, and on the other hand, it is a policy analysis. The first three chapters of the book discuss how the institutions of the Canadian military tried to control homosexuality. In Chapter 1, Jackson examines the somewhat baffled efforts of the military to describe and delineate its policy regarding homosexuality. Next, Chapter 2 looks at the court martial proceedings of those military servicemen accused of homosexuality-related legal wrongdoings. Then, Chapter 3 of the book illustrates how military psychiatrists attempted to stress and affirm their authority and power over homosexuality as a medical concern. The last two chapters seemed to be a methodical reading of their respective principal sources, which are psychiatric examinations and court martial transcripts. I believe that Jackson analytically transports the reader through the a variety of stages of the psychiatric evaluation and court martial processes, giving personalized and detailed descriptions of how these two branches of the military coped with the concern of homosexuality, the first as a medical concern and the second as a moral and legal one. This difference between approved and formal military rule denouncing homosexuality and the usual acceptance of homosexual behavior is revealed in the first chapter of Jackson’s book, which looks at the a variety of aspects of the military’s rule on homosexuality as created by the military police, the National Film Board, the RCAF, and the medical services. The general organization of the first chapter of the book portrays a somewhat inconsistent and disorganized methodology in dealing with homosexuality in the Canadian military, which included cruel and brutal investigations on the one hand, and customary denials on the other hand. Moreover, Chapter 1 highlights entertainingly in the author’s ironic so-called â€Å"Routine Order† on homosexuality, wherein he explains the de facto military rule on homosexuality, without an official and formal rule. According to Jackson, the de facto military rule was to disregard or renounce homosexual behavior except if the person behind it was an eccentric or nonconformist or else has a behavioral problem. The de facto rule says that any punishment must be manageable or light for military men in combat units, and heavy and grave for noncombatants, except if they were popular and accepted. Persistently, the author thinks that the Canadian military attempted to disregard homosexuality except if the persons were difficult to handle or were showing their sexuality. Jackson says that this implicit rule originated from the 1940s concept or notion of sexuality, which states that every soldier was supposed or assumed to be male, heterosexual, and masculine, and in the absence of tremendous proof or confirmation to the contrary, would be considered as such. Meanwhile, the second half of the book is mainly a social history of homosexuality in the armed forces in the period of World War II. The book’s Chapters 4 and 5 discuss the experiences of queer and odd military servicemen in Canada and abroad; while chapter 6 inspects the effect of homosexuality on the military’s morale, cohesion, and esprit de corps. Personally, I think that these chapters of Jackson’s book depended mainly on war diaries and oral histories as well as the sources utilized for the previous chapters, and illustrate clear pictures of the experiences of queer military servicemen during wartime. Definitely, I think that these sections of the book evoke Desmond Morton’s outstanding work regarding the experience of Canadian military servicemen during World War I. By means of utilizing the personal reminiscences of various veterans, a number of whom are explicitly homosexual, whereas others are married and already have grandchildren, the author investigates the numerous aspects of the homosexual encounters and experiences that happened during the war, the stories and accounts of coming to consciousness of a different sexual orientation and behavior, the conflicting responses to these encounters, and the truthful account of brief sexual frolics in London hotel rooms for common enjoyment. Personally, I think that of specific concern in these parts in the book is Jackson’s portrayal of the open sexuality in England during wartime that would surely be interesting for British historians. In his book, Jackson exposes the label that homosexuality in the military was simply the result of an all-male situation, or that these experiences constantly concerned a blend of a masculine top and feminine â€Å"queen. † Despite the fact that this was the conventional representation and impression of homosexuality during the war, it was far from being its lone sign or even the prevalent one. Based on the investigations of Jackson, he found out that it is apparent that there was a stern unwillingness or reluctance on the part of authorities to dismiss homosexuals from military service. Jackson discovered that courts martial were mainly employed to discourage homosexual activity, but hardly ever led to the dismissal of noncommissioned military servicemen. Generally, the serviceman would be condemned and punished to serve time in a detention center, after which he would be permitted to go back to service. Meanwhile, military officers were more possible to be dismissed if they are found guilty, but were on the other hand much less possible to be sentenced. Jackson asserts that the motive or explanation here agrees with the explanation as to why psychiatrists were extremely hesitant, compared with the courts martial, to proclaim that a military officer or serviceman was homosexual. Furthermore, Jackson suggests that the medical archetype of homosexuality structured a homosexual as an antisocial, degenerate person a point of view revealed in the moral norms of the court martial officers. Nevertheless, it was difficult to resolve this idea with the healthy, productive military men who stood under inspection and scrutiny; thus, a lot of these men were set free, particularly when they had colleagues ready to guarantee for their good character. Regarding the effect of homosexuality on the military’s morale, esprit de corps, and unit cohesion, the author not astonishingly discovered that in recognized units a court martial of a charged military serviceman was more often than not more destructive to morale than the homosexual military man himself. Jackson said that frequently these men were well liked and well incorporated, and their fellow military servicemen hesitant to bear witness against them. Furthermore, the concern about sexuality was more difficult in training camps, when bonds had not yet been established. Nevertheless, Jackson also said that sexuality was not any greater an obstacle than a person’s behavior, ethnicity, race, or a lack of physical ability, all of which caused challenges to building unit cohesion throughout this period. In the meantime, I believe that a remarkable amount of research and study was obviously done in completing Jackson’s book, and I would be negligent and thoughtless if I will not talk about the visual part or element of his book. I think that the author portrays a remarkable and extraordinary array of war art, as well as several masterpieces by gay war artists that demonstrate facets or characteristics of homosexuality and the homosocial ties or connection that were established during the period of the war. A lot of these works or creations show and exemplify same-sex emotional connections and homoeroticism in the military more noticeably and openly than a chapter of text can illustrate. Together with imagery and descriptions from photos of young soldiers, stills from NFB films, and drag shows together, these pictures and examples add a rich and remarkable visual component or facet to the text. Meanwhile, Jackson said that the ban of the service of sexual minorities ever since the 1940s has not caused their discharge from the U. S. military. A lot of service members are not aware that they are homosexual when they enlist; while others do not regard themselves as homosexual, although their actions fits the military’s stringent definition. A number of these military servicemen who do recognize as sexual minorities join anyhow since they would like to serve their nation or as a consequence of the job prospects the military offers. The majority of these military servicemen work in virtual silence, informing just other gay and lesbian service members or a small number of trusted heterosexual contemporaries. Then as Sobel et al. 2000) and Berube (1990) said, despite the fact that military inquiries have led to the discharges of more than 100,000 service members since the 1940s, experts have the same opinion that a lot more have worked without being discharged. Moreover, as societal outlooks toward homosexuality have generally turned out to be more open-minded, there has been growing evidence and confirmation of acceptance among several heterosexual military personnel also. Nevertheless, the authorized and certified policy mandates removal of all recognized homosexual military servicemen, notwithstanding conduct and irrespective of their record. Even those personnel members who undergo acceptance from their contemporaries stay to be in danger that a change in command, an unanswered advance, or the antagonism of one person could bring about the end of their military careers. In the book, Jackson (2004) said that in 1943, new Navy regulations focused on homosexuals instead of sodomist. In addition, the National Defense Research Institute (1993) said that criminal penalties for sodomy were not, nevertheless, in fact removed. Those who engaged in same-sex sexual behavior were either to be administratively discharged or allowed to resign, unless their behavior was violent or involved a minor. Berube (1990) claimed that the Navy directive likewise noted that the policy applied to the Women’s Reserve also. Under Army policies, those who were not â€Å"confirmed perverts† and who were viewed to have a salvage value were to be returned to duty following proper disciplinary action. Then, by the year 1944, the medicalization of homosexuality was finished. Berube (1990) also asserted that the Army circular widened the category of offenders who may possibly be reclaimed from those who had gone off track to the true or confirmed homosexuals whose cases practically point to the likelihood of reclamation. In addition, the Navy’s 1944 circular introduced for the first time in that military branch the idea of those who have homosexual tendencies and stated that even if no sexual contact in fact took place, those with homosexual tendencies were to be recognized and prohibited from serving in the military or dismissed upon discovery (National Research Defense Institute, 1993). Personally, I believe that the reader should likewise praise Jackson for his utilization of explicit and frank language in explaining and illustrating homosexuality in the period of World War II. I personally think that not merely does this suggest or reveal the real language employed in the records Jackson discovered, but it is suitable or proper to the sexually-charged work he is discussing and doing. Moreover, I also think that the author conveys the story and information about the subject with enough wit and candor. Therefore, I am awed that Jackson managed to obtain the subtitle for his segment on inter-rank relationships, entitled â€Å"Officers and their Privates† past his editor. All in all, I extol Jackson for his interesting and frequently intimate story and description of the experiences and experiences of homosexual military servicemen that will be interesting to both a general and academic readers.